November 15
How does Audi turned to social media for ideas
As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page – with its nearly 400,000 fans – as a central hub, the team was able to engage Audi fans – and regular Facebook users alike – in a variety of ways, including discussion threads, polls and feedback on photos and videos.
“With its nearly 400,000 fans, the Audi Facebook audience is composed of passionate brand enthusiasts who have a mutual affinity for automobiles. They yielded feedback for the design team that proved uniquely thoughtful. Additionally, the broader Facebook community was welcome to participate as well, increasing the potential input. Collectively, Facebook participants played a key role in shaping the design and functionality of the Audi models submitted for the competition.” (Source: The Auto Channel)
The challenge resulted in two concept cars: Audi eSpira and Audi eOra. More images and videos can be found via the Audi fan page on Facebook.
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