Despite the fact that Twitter has climbed to a lofty 75 million users with 50 million tweets per day, has received massive publicity from both celebrities and government, and produced good results for companies like Dell, many business executives still don’t “get” Twitter.
Granted, there is an awful lot of noise but for those who understand [...]

What is Social Media? Have a look at this great video: “What the HELL is social media” – explains in 2 minutes using 10 key facts why brands need to take notice of social media:

Successful companies long have considered the concept of brand loyalty the Holy Grail in the world of consumer marketing. Now, a growing number of firms are taking that concept to the next level, creating or supporting “brand communities” that can form around the use of their products.
Under the motto “One always knows how to do [...]

Microsoft Advertising has released a B2B Social Media White Paper, based on their experiences using social media.

The social media topics the white paper describes are: Listening, blogging, Twitter, Facebook, social media at live events, social media and search engines.
The most important part of the white paper is the final section where the Microsoft Advertising crew [...]