Many company’s have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a Twitter campaign in the midst of a bitter strike affecting thousands of passengers did backfire for Qantas. The company hoped to generate some positive PR [...]

This is what a social media fail looks like: 900+ comments and no response from VW. On their Facebook fan page VW was asking for advice for 2012: “We hope you had a fantastic New Year. Do you have any resolutions and what would you like to see us do more of this year?” Over [...]

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we learn from these social media failures? Don’t abdicate responsibility for your social media accounts. When you hand the daily management of these profiles to a [...]

Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way. Sometimes brands get things wrong. But there are preventative measures brands can take to lessen the likelihood of these mistakes happening. And if they do happen, there are also ways [...]