Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communities for their end customers, which are patients, relatives and physicians. Being a pharmaceutical company Lundbeck operates in one of the most regulated industries. There are strict limitations to Lundbeck’s communication. Many pharmaceutical companies with Facebook [...]

A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape, luring the crowds to them via social media. Facebook and Twitter has given businesses a new way to promote themselves. This video tells an interesting tale about [...]

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications – Yankee Siemens Social Media 2010 (.pdf). Consumers want companies to be more engaged with social media, particularly in the realms of customer support and service. Companies [...]

The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]