Will social media turn companies into mom and pop shop of the old days

“Mom and Pop” offered convenience The “Mom and Pop” businesses in our neighborhoods have always followed sound and pragmatic business practices, rooted in developing, maintaining and ...

How to avoid social media disasters

Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest ...

Top 3+ types of corporate Twitter failure and disasters

With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous ...

Infographic: Impact of social media on consumer behavior

The advent of social media has opened a new avenue of marketing for corporations. The traditional “word-of-mouth” publicity has been replaced by the “word-of-web”, as consumers are ...

Back to the drawing board – #AskJPM – JPM social media fail

America’s biggest bank - JPMorgan Chase & Co – had to cancel a planed Q&A session on Twitter:   What happened? JPM announced its plans to hold a question and answer session on leadership and ...

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