A new “group buying” trend is emerging on the web, in which consumers effectively band together to get better deals or discounts when purchasing products and services. Most group buying sites tend to offer localized deals and discounts in specific cities. Typical offers include percentage discounts at participating restaurants, coupons for savings off a minimum [...]

It may have taken a while for BP to get its social media strategy up and running, but the company has actually done a good job of identifying the avenues needed to reach people. Before the disaster at Deepwater Horizon, BP America’s Twitter page had few tweets monthly, but nothing to write home about. Since [...]

As more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplace. Social networks, if used correctly, can be a powerful tool. But it needs guidelines to cover on-line interaction with customers. Why? Employees will have a clear [...]

In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube parodies and has been generally lambasted on Twitter, Facebook and the rest of the Web: Attacked on Facebook by a boycott movement called “Boycott BP,” urging [...]