Dealing with a crisis has totally changed because of social media but apparently BP didn’t understand this point, as it did not have a strategic plan on how to defend its response to the oil spill on social media, and failed to communicate honestly with the public. BP’s minimal presence on Facebook and Twitter has [...]

More and more companies use social media and in particular Youtube to  apologize to their customers and as a key tool in crisis management: KLM’s President and CEO Peter Hartman apologized due to the unprecedented ash crisis in Europe Toyota commercial director Jon Williams explaining just how sorry he was about all the drama they [...]

Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat, was attacked for using palm oil from companies that where trashing Indonesian rainforests Shell was attacked by human rights group Amnesty International  for [...]

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. YouTube is the most popular video search engine, and no doubt the best and fastest [...]