Human rights group Amnesty International  launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper. Thanks to 2,104 donors Amnesty International reached more than £30,000 and was capable to place adverts in Metro and [...]

Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a frontal assault with prepared assets such as off-brand logos, detrimental videos, and called for their Twitter followers to attack Nestle’s Facebook page. Proof of the [...]

There is no brand immune to a negative event … it happens, that’s life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea. It was not too long ago we had the case of Dell [...]

Which brands are generating the most buzz right now on Twitter? TweetedBrands provides a simple answer to the question, by looking at the brands receiving the most mentions over the past 24 hours. Not surprisingly, BP tops the list, with more than 150.106 tweets last week: Make sure to read: Social media and the oil [...]