Even though Air France and KLM are two brands within the same company, they took radically different approaches to using social media during the unprecedented ash crisis in Europe. While KLM embraced it, Air France ignored it. The results were clearly visible in comments on their respective Facebook walls. KLM’s were generally favourable, with lots [...]

We now operate in a world where hundreds of millions of people are seamlessly connected through devices and the Internet – sharing billions of pieces of content, information and experiences on a daily basis.  It is just amazing. In many ways, social media has evolved to become a very powerful medium to channel emotion, context [...]

Gucci has built an amazing following on Facebook, with over 666.000 fans on their official Page. By continually updating the page, and introducing new content such as photos and videos the brand is keeping its consumers engaged. Each update receives over 700 interactions in the form of “likes” and “comments.” By opening Gucci to everyone, [...]

Large international companies are now becoming active participants in social media like their consumers. A recent Burson-Marsteller study found that: 79% Fortune Global 100 companies are using at least one of the social media platforms Twitter is the most popular social media tool among Fortune Global 100 companies, with almost two-thirds (65%) having a presence [...]