There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into full scale PR disaster. Here’s an excellent example of the importance of responding to a social media crisis before it is too late. A YouTube user uploaded a video of a FedEx [...]

Cameras are everywhere thanks to cheap electronics and smartphones. When a Comcast technician fell asleep on a customer’s couch waiting on hold for over an hour with his own company’s phone support, the disgruntled customer took a long video of this uninvited, overnight guest. The customers ensuing video, complete with soundtrack (“I Need Some Sleep,” [...]

One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too. Whether you accidentally tweet an insensitive message or a customer posts a disparaging video about your product, don’t panic. The key is to leverage the misstep to your advantage. [...]

Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I’ve seen. At first look, the video appears to be a presented in the typical YouTube video format. But it’s not what it seems. The video, along with the title, stats, and other suggested videos displayed on [...]