There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take [...]

Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can be invaluable to a brand and a business. User generated content, for example, is seeing a huge growth in popularity, and is another way businesses are connecting more [...]

With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous popularity over the years. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes [...]

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn [...]