Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based “twitstorm” when the operators of the corporation’s Facebook page took a hostile approach to critics. Environmental activist group Greenpeace has long been putting the pressure on Nestle to stop using palm oil, the production of which has been [...]

Through the Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. The Facebook page outlined all the details for the protest: The event is from 6:00 – 6:15- don’t be early, don’t be late – this is the MOST IMPORTANT THING Bring black water (easiest [...]

If you mess up, your family might forgive you but the web world will not – they will hold you accountable. While some companies are looking to social media as a way to clean up and promote their image, the online audience has a tendency to sniff out the good from the bad and put [...]

Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat, was attacked for using palm oil from companies that where trashing Indonesian rainforests Well in the wake of the oil spill disaster in [...]