Social media harnessed the support – and donations – of millions after the devastating Haiti earthquake. A viral communication wave that swept Facebook and Twitter generated awareness and prompted donations for the Haiti and Chilean earthquakes. But internet users do not only respond to global emergencies – on a growing scale internet users are tapping [...]

There is no brand immune to a negative event ……… it happens, that’s life and most companies plan for this to happen by developing action plans and the like. Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, Shell, BNP, Bank of America and many more. But in terms of [...]

Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, BP, Shell, BNP and many more. Now even bank customers are hitting back through social media. For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that social media is providing dissatisfied [...]

And the social media world erupts again … this time over a tweet on fashion designer Kenneth Cole’s (Chairman and Chief Creative Officer) account: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo – KC” Kenneth Cole decided to play off the trending hashtag [...]