Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat, was attacked for using palm oil from companies that where trashing Indonesian rainforests Well in the wake of the oil spill disaster in [...]

Intel was attacked this week by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page. They wanted Intel to pledge its support for a congressional bill that would restrict the import of “conflict minerals” that contribute to fighting in the war-torn country. Intel is among the biggest manufacturers in the electronics industry, [...]

Human rights group Amnesty International  launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper. Thanks to 2,104 donors Amnesty International reached more than £30,000 and was capable to place adverts in Metro and [...]

Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. Greenpeace prepared a frontal assault with prepared assets such as off-brand logos, detrimental videos, and called for their Twitter followers to attack Nestle’s Facebook page. Proof of the [...]