Archive for the ‘Social Media’ Category

February 5

How not to use hashtags to market products and services

by Torben Rick No Comments
Categories: Social Media
Tags: , , .

The Internet is buzzing with anger following a tweet on fashion designer Kenneth Cole’s (Chairman and Chief Creative Officer) account that many feel makes light of the protests in Egypt. The tweet in question reading: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo [...]

January 29

Using social media to ward off PR crisis

by Torben Rick No Comments
Categories: Social Media
Tags: , , .

The use of social media to address a public relations crisis is fairly new, but more and more companies are learning. Last year KLM’s President and CEO Peter Hartman apologized due to the unprecedented ash crisis in Europe and BP’s CEO Tony Hayward apologized: “The gulf spill is a tragedy that never should have happened“. [...]

December 27

Is social networking the most important business development

by Torben Rick No Comments
Categories: Social Media
Tags: , , , .

Social networking is probably the most significant business development of 2010. During the year, social networking morphed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction. A year [...]

December 17

Surviving a corporate image nightmare

by Torben Rick No Comments
Categories: Social Media
Tags: , , , .

The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]