There is no brand immune to a negative event … it happens, that’s life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea. It was not too long ago we had the case of Dell [...]

Which brands are generating the most buzz right now on Twitter? TweetedBrands provides a simple answer to the question, by looking at the brands receiving the most mentions over the past 24 hours. Not surprisingly, BP tops the list, with more than 150.106 tweets last week: Make sure to read: Social media and the oil [...]

It took BP some time – Social media and the oil spill disaster – to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. A Facebook page launched by the joint U.S. and BP spill response team, how has over 12,000 followers. They have [...]

Every crisis is different, and there is no simple set of rules about how to use social media in these situations, a number of observations arise from looking at how some of the latest crisis have been managed (Icelandic volcano eruption, oil spill disaster in the Gulf of Mexico, Taco Bell, HP, Toyota and Nestle: [...]