Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. He portrays corporate culture as a Kafkaesque world of bureaucracy for its own sake and office politics that stand in the way of productivity, where employees’ skills and efforts are not rewarded, and busy [...]

The best way of growing and embedding social media is to fit it in to your existing processes and customer touchpoints. Rather than social media begin something that is separate to the other ways you engage and interact with customers, it should complement and add to it. Abercrombie & Fitch get it right. When you [...]

Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communities for their end customers, which are patients, relatives and physicians. Being a pharmaceutical company Lundbeck operates in one of the most regulated industries. There are strict limitations to Lundbeck’s communication. Many pharmaceutical companies with Facebook [...]

A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape, luring the crowds to them via social media. Facebook and Twitter has given businesses a new way to promote themselves. This video tells an interesting tale about [...]