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Disruptive change is inevitable – change is constant

Disruptive change is coming, and the only question is whether your company is going to cause it or fall victim to it. Disruption is not easy – either to create or to confront.

Many businesses that “have done things the same way for years” are affected by disruptive change: The economy changes, the competition changes, products change, technology changes, customers change, employees change, vendors change, buying methods change, delivery methods change etc.

Change may be the only constant, especially when it comes to operating a business.

Disruptive change is inevitableBusinesses need to grow continuously in one way or another to achieve and maintain success. Growth comes by making positive changes that promote growth and by responding correctly to external changes.

Why can some companies take advantage of any change the market brings, while others struggle with market-necessitated modification? The reasons why will differ for each organization, but the question is definitely worth asking – especially in light of the fact that the pace of change is accelerating at the fastest rate in recorded history.

Companies most likely to be successful in making change work to their advantage are the ones that no longer view change as a discrete event to be managed, but as a constant opportunity to evolve the business. Change readiness is the new change management: change readiness is the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.

Organizations, and the people within them, must constantly re-invent themselves to remain competitive. Sustaining success depends on an organization’s ability to adapt to a changing environment.

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

View full profile

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