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Driving and managing change will remain the number one priority

Few companies can avoid big, periodic changes in the guts of their business. Whatever the cause – market maturation, a tough macroeconomic environment, creeping costs, competitive struggles, or just a desire to improve.

For companies to survive and strive in today’s competitive environment, they will need to change quickly and successfully. Managing change has to be a core competence that can no longer be considered a discretionary “nice to have”.

Yet many organizations are falling short in the race to adapt:

No wonder that driving and managing change will remain the number one priority for leaders according to a recently published study by DDI: Global Leadership Forecast 2011 – see illustration below:

The vast majority of organizations surveyed are in the process of changing their business models and services, going global, or looking for ways to be more competitive. Leaders will have to operate under these constantly evolving conditions for the foreseeable future.

Thats way change readiness have to be the new change management – Don’t view change as a discrete event to be managed, but as a constant opportunity to evolve the business.

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About the author
Torben Rick Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

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About the author
Torben Rick Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

View full profile

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