Driving and managing change will remain the number one priority

Driving and managing change will remain the number one priority

Driving and managing change will remain the number one priority

Adaptability – The new competitive advantage

The business race to adapt. Driving and managing change will remain the number one priority

Few companies can avoid big, periodic changes in the guts of their business. Whatever the cause – market maturation, a tough macroeconomic environment, creeping costs, competitive struggles, or just a desire to improve.

For companies to survive and strive in today’s competitive environment, they will need to change quickly and successfully. Managing change has to be a core competence that can no longer be considered a discretionary “nice to have”.

Yet many organizations are falling short in the race to adapt!

Driving and managing change will remain the number one priority

Adaptability – The new competitive advantage

For some companies, these changes have been fatal. They have been fatal because these companies never managed to adapt to the new business environment and continued to apply a traditional strategy.

No wonder that driving and managing change will remain the number one priority for leaders. Adaptability is the new competitive advantage!

What really makes adaptation ironic is that in some cases major corporations actually developed the disruptive technology that eventually brought them down, while they failed to recognize its implications and capitalize on it (e.g., Kodak, Xerox, RCA Victor).

 

Operate under constantly evolving conditions

The vast majority of organizations surveyed are in the process of changing their business models and services, going global, or looking for ways to be more competitive. Leaders will have to operate under these constantly evolving conditions for the foreseeable future.

Is the old change no longer suitable for a complex and highly dynamic business world? Has the time come to say hello to continuous change or change readiness? – Don’t view change as a discrete event to be managed, but as a constant opportunity to evolve the business.

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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