Strong organizational culture a true USP – Culture drives business results
A strong culture is vital for organizational success
Organizational culture can be a fuzzy concept, but basically it is the amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work. It’s hard to define and even harder to get right.
A positive culture boosts performance, but performance alone doesn’t create a positive culture
Corporate culture has long been linked to company performance, but how exactly are the two related? A recent study – JournalofOrganizationalBehavior – 36,339–359(2015) – suggests the relationship is strong, but nuanced.
For instance, a positive organizational culture – one that engages and motivates employees – helps a company’s bottom line, according to the study. But the reverse apparently isn’t true: A company’s success isn’t enough to ensure a positive culture, the researchers found – and companies that succeed without a positive culture are likely to see their performance decline.
Organizational culture a true USP
One good reason to strive for a better company culture is that it can provide a unique competitive advantage. Culture change today is at the heart of winning because it’s so difficult for other to copy.
Doesn’t get much more cut-and-dry, so the question on the minds of business leaders should be how to create a positive organizational culture.
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