Organizational culture a true USP

Organizational culture a true USP

Posted by Torben Rick | March 13, 2016 | Corporate Culture
Organizational culture a true USP

Strong organizational culture a true USP – Culture drives business results

A strong culture is vital for organizational success

Organizational culture can be a fuzzy concept, but basically it is the amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work. It’s hard to define and even harder to get right.

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization.

What is organizational culture

A positive culture boosts performance, but performance alone doesn’t create a positive culture

Corporate culture has long been linked to company performance, but how exactly are the two related? A recent studyJournal of Organizational Behavior – 36, 339359 (2015) – suggests the relationship is strong, but nuanced.

For instance, a positive organizational culture – one that engages and motivates employees – helps a company’s bottom line, according to the study. But the reverse apparently isn’t true: A company’s success isn’t enough to ensure a positive culture, the researchers found – and companies that succeed without a positive culture are likely to see their performance decline.

Organizational culture a true USP

One good reason to strive for a better company culture is that it can provide a unique competitive advantage. Culture change today is at the heart of winning because it’s so difficult for other to copy.

Doesn’t get much more cut-and-dry, so the question on the minds of business leaders should be how to create a positive organizational culture.

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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