When the talk falls on social media in organizations it is typically with the focus on the external environment and customers. There is nothing wrong with that, but too often leaders take for granted another key stakeholder they should be communicating to, the internal customers, the employees.
The questions every leader constantly have to are “What experience do we create for the employees?” And, “Is it aligned with the culture we want in the organization?” Social media and how we use it as an organization can have a great impact in creating experiences that impact the culture.
How people think and act in the organization on a daily basis
Social media creates experiences, period. The experiences employees are having, both by external and internal communication, in organizations greatly impact how they think and act at work and if they are truly engaged or not.
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