Organizational culture change in a digital age
When the talk falls on social media in organizations it is typically with the focus on the external environment and customers. There is nothing wrong with that, but too often leaders take for granted another key stakeholder they should be communicating to, the internal customers, the employees.
The questions every leader constantly have to are “What experience do we create for the employees?” And, “Is it aligned with the culture we want in the organization?” Social media and how we use it as an organization can have a great impact in creating experiences that impact the culture.
How people think and act in the organization on a daily basis
The culture of an organization is simply how people think and act in the organization on a daily basis. It’s important for leaders to realize the impact they have over the thoughts and actions people are having and taking every single day in the organization.
Experiences create culture – Social media creates experiences
Leaders need to recognize that all experiences create culture and their culture is either working for them or against them.
Social media creates experiences, period. The experiences employees are having, both by external and internal communication, in organizations greatly impact how they think and act at work and if they are truly engaged or not.
Social Media provides a very powerful, viral experience that can help accelerate the needed cultural changes internally.
Don’t just jump on the bandwagon
But don’t just jump on the bandwagon – do the necessary homework:
Short URL & title:
Organizational culture change in a digital era — http://www.torbenrick.eu/t/r/dmx
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