An increasing number of disgruntled customers are airing their complaints through social media, according to a new survey from the Office of Fair Trading (UK).

The government watchdog found that:

• A third of all customers surveyed would use the internet to make their feelings known, rather than complaining directly to the company
• A total of more than 80 per cent of respondents also said that they would tell their friends and family not to deal with a company if they receive poor service

Sites like Facebook are particularly popular with unhappy customers, but brands have increasingly been drawn to Twitter as a means of controlling complaints. Many companies now monitor what people are saying about them online in an effort to respond quickly and limit damage.

Short URL & Title:
Customers are airing their complaints through social media — http://www.torbenrick.eu/t/r/lvi

Related posts:

1. Customers aren’t just simply customers, they’re influencers
2. What happens if companies don’t listen to their customers
3. Can bloggers force companies to their knees
4. Social media has shifted the bal­ance of power
5. Chasing complaining customers on social media