Word-of-mouth recommendations – the impact of social recommendations
Over-the-fence word-of-mouth was king
Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with hopes of survival relied on those “Peter told me you do great work” phone calls. Now, we’re all neck-deep in social media.
While traditional word-of-mouth marketing is built on one-to-one relationships, emerging, online social channels have transcended old models and essentially provided an environment for one-to-many amplification of key brand messages, news and information of all sorts – including praise from customers.
Customer words make brands
Today, a single Facebook post extolling the virtues of your kitchen contractor can reach hundreds, if not thousands of latent customers, depending on the influence of the person responsible for the post. Furthermore, the recent influx of third-party online review sites, such as Yelp and TrustPilot has changed things even further.
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it isClick to tweet
Word-of-mouth and social media
Word-of-mouth and social media are significant forces in the consumer marketplace. Word-of-mouth is the most trusted source of information for consumers around the world according to many studies and there is now measurable proof that social voice drives product sales both directly and indirectly.
Below you will find key statistics that highlight the impact social recommendations, customer advocacy and word-of-mouth have in today’s digital world:
Short URL & title:
Word-of-mouth recommendations — http://www.torbenrick.eu/t/r/mas
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