More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it's not always so easy.
More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management.
During the Toyota recall disaster in 2009/10 commercial di[...]
A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices
Social media harnessed the support - and donations - of millions after the [...]
Social media is providing dissatisfied customers with a powerful weapon
For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard wa[...]
Rapidly changing technologies and competition in the global economy is causing monumental change and transformation in organizations.
Resistance to change and fear of the unknown keeps people and o[...]