Social media isn’t as easy as it looks – Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency. The post read: I find it ironic that Detroit is known as the #motorcity and yet no one …

More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow – but it’s not always so easy. Businesses that focus only on implementing social media technologies rather than on how to use social collaboration for business success often …

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial director Jon Williams explaining how sorry he was about all the drama they have been having over the recalls of their cars. The …

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations in dealing with negative online buzz. The company has come under fire for selling beef that’s only 88% beef – but the …