Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook, YouTube etc. The former monopoly that controls 60 percent of broadband Internet connections in the country, said that it would impose hard-and-fast download limits on all customers of its home Internet …

HMV has fallen in tough times and had to make some of its staff redundant . As you’d expect, the employees being made redundant didn’t appreciate this and those who had access to the company’s Twitter account and voiced their anger about being made redundant. HMV’s official and verified Twitter account – 61,500 followers (that …

Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest distance between them and a brand. Image: Gabe Harris We are all aware of the impact that social media has had on PR and Marketing, but is it always good …

Social media mishaps, failures and disasters from 2012: #1 – StubHub If you have access to a brand’s Twitter account, make sure you log out before posting an offensive personal tweet. A StubHub employee posted: “Thank f$@k it’s Friday! Can’t wait to get out of this stubsucking hell hole.” StubHub issued an apology and deleted …

Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20% off for those in states affected by Hurricane Sandy, in case they were “bored” by the storm. The outlet sent out a promotional email to shoppers in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New …