Facebook is not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool.

As Facebook continues to grow, more and more business-to-business companies are setting up Facebook Fan Pages.

These pages give a business a home on Facebook and allows their content to be shared with their fans, in the same information stream with updates and links from their friends.

Many people follow brands on Twitter looking for special deals, but Facebook is different. People become fans of companies and brands on Facebook because they want to build relationship with the company, getting value from the content, customer service, and yes, opportunities for special offers.

Below some examples of business-to-business companies using Facebook Fan Pages:

Cisco: 24,593 fans

Salesforce: 3.600 fans

Gartner: 2,080 fans

Other business-to-business companies with Facebook fan pages:

• Dell – 52,249 fans
• Ernst & Young – 34,526 fans
• Forrester – 2.608 fans
• HubSpot – 8,070 fans

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