April 13
Companies are becoming active participants in social media
Large international companies are now becoming active participants in social media like their consumers. A recent Burson-Marsteller study found that:
- 79% Fortune Global 100 companies are using at least one of the social media platforms
- Twitter is the most popular social media tool among Fortune Global 100 companies, with almost two-thirds (65%) having a presence on it. At least one-half are reaching audiences through Facebook (54%) and YouTube (50%). One-third (33%) maintain corporate blogs.
- Companies based in the United States and Europe were most likely to use Twitter (US: 72%, Europe: 71%) or Facebook (US: 69%, Europe: 52%) than they were to have corporate blogs (US: 34%, Europe: 25%), while companies from Asia-Pacific were more likely to utilize corporate blogs (50%) than other forms of social media (Twitter: 40%, Facebook: 40%).
It seems that that the evolution of the social network is following the same path as the internet in it’s early years. Companies then asked “Why do I need a website?” And of course we now know the answer. Today many conversations start with “Why do I need to be a part of Social Networks?” And the answer is clear, it’s the new website, it’s the way that many people today communicate and it’s the evolution of the business website.
Short URL & Title:
Companies are becoming active participants in social media — http://www.torbenrick.eu/t/r/jnb
