Facebook used as online movement against companies

4 Comments Posted in: Social Media | Tags: Crisis Management, Social Media Attack | By: Torben Rick | May 26, 2010

If you mess up, your family might forgive you but the web world will not – they will hold you accountable. While some companies are looking to social media as a way to clean up and promote their image, the online audience has a tendency to sniff out the good from the bad and put emphasis on the evil.

Well in the wake of the oil spill disaster in the Gulf of Mexico, a boycott movement against BP is now hovering around 400 thousand fans (Update: 06.06.2010) on the Facebook group “Boycott BP“.

Commenter’s on this page are urging everyone to stop buying from BP, and posting articles implicating BP in other disasters around the world. Even reporters are flocking to Boycott BP, looking for sources to voice their concerns in print or on camera.

There are approximately a dozen albums of user-generated photos, showing everything from a pelican soaked in oil to images of a BP rig sitting on Planet Earth with a bloody sword.

And on Twitter BP is facing problems with @BPGlobalPR (BP Public Relations) – a joke account with more than 128 thousand followers (Update: 06.06.2010)

Short URL & Title:
Facebook used as online movement against companies — http://www.torbenrick.eu/t/r/kcd

Monique

12 June - Worldwide BP Protest! http://www.facebook.com/profile.php?id=639910170#!/group.php?gid=122189197821968&ref=mf

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John Walker

You forgot the recent attack on Paperchase after Hidden Eloise attempted to gain recognition of the work that was plagiarised by another artist and sold on Paperchase merchandise. The Twitter campaign behind this was large and caused Paperchase a lot of trouble.

Marcus B

The real "Boycott BP" page is not a facebook "group" page, it is an individual/"person" page. Somebody registered "Boycott BP" as a group page just to promote marketing junk and gas cards.

Leah Burdick

Hi Torben, On the Boycott BP page, we are also providing links to the White House, Senators and House Reps so that people can express their displeasure at how this is being handled. We need more ACTION! http://www.facebook.com/pages/Boycott-BP/119101198107726?ref=ts Thank you, Leah

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