There are still a number of business people that have doubts about social media as a business driver.

In recent study from Business.com over 1,400 individuals, 69 percent of whom work at business currently using social media and 59 percent of whom are business owners or C-Level executives, where asked: “How does your company currrently judge the success of social media initiatives?”

Source: Business.com’s Social Media Best Practices: Question & Answer Forums

So if you run into someone who doubts what social media can do for business from now on, share this information with them.

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