When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.

YouTube is the most popular video search engine, and no doubt the best and fastest way to send out a public announcement when your company needs to make a statement about an ongoing situation.

During the unprecedented ash crisis in Europe the channel was used by KLM’s President and CEO Peter Hartman to inform about an ongoing situation.

Lately Lexus Group President and General Manager Mike Templin recorded a personal message on YouTube for their customers, assuring that Lexus is dedicated to building high-quality vehicles that surpass expectations and, in response to Consumer Reports’ review of the rollover risk of the GX 460 SUV, are voluntarily recalling this model to upgrade and improve the vehicle’s stability system.

Short URL & Title:
The use of social media when a crisis or emergency erupts — http://www.torbenrick.eu/t/r/dtl

Related posts:

1. How to use social media during a crisis
2. YouTube as a key tool in crisis management
3. Social media as a crisis communication
4. Youtube apology campaign
5. How to use social media as a crisis management tool