November 16
What is the ROI of Social Media
A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media?
The below video from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies.
Some highlights from the video:
- Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers.
- BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube.
- Dell sold $3,000,000 worth of computers on Twitter
- Obama Social Media Marketiong resulted in three million online donors contributing $500 million in fundraising.
