November 16

What is the ROI of Social Media

by Torben Rick No Comments
Categories: Social Media
Tags: .

A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media?

The below video from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies.

Some highlights from the video:

  • Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers.
  • BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube.
  • Dell sold $3,000,000 worth of computers on Twitter
  • Obama Social Media Marketiong resulted in three million online donors contributing $500 million in fundraising.

  • email
  • Add to favorites
  • RSS
  • Reddit
  • Posterous
  • Mixx
  • Propeller
  • Identi.ca
  • del.icio.us
  • FriendFeed
  • LinkedIn
  • viadeo FR

Related posts:

  1. Need social media guidelines
  2. Rebrand attack
  3. What is social media
  4. When social media is used against you
  5. Is there a social media revolution

This entry was posted on Monday, November 16th, 2009 at 10:14 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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