More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management.

The latest example was the video below from KLM’s President and CEO Peter Hartman about the unprecedented ash crisis in Europe:

And the below video from Toyota commercial director Jon Williams explaining just how sorry he was about all the drama they have been having over the last couple of weeks with recalls of their cars:

The Domino Pizza incident where two of its kitchen staffs deliberately contaminated the pizzas and posted the video in YouTube created a huge drama in the media, including the social media. The CEO apologized via the social media:

Short URL & Title:
YouTube as a key tool in crisis management — http://www.torbenrick.eu/t/r/kam

Related posts:

1. How to use social media as a crisis management tool
2. Redirect traffic as a crisis management tool
3. The use of social media when a crisis or emergency erupts
4. Youtube apology campaign
5. Better have a social media risk management plan