Disruption is coming to the TV industry and there will be a new set of distributors leveraging fundamentally different cost structures to the old regime.
Now, I am not one to argue that TV is going away. But for millions of TV users fed up with outrageous fees provided to cable services provider (COX, Time Warner, Comcast, YouSee etc.) streaming services like Netflix, Hulu Plus, HBO Nordic are slowly becoming “good enough” alternative and roughly 1/3rd the cost of basic cable. The phenomenon is called “Cord-cutting” and has been a growing trend since Netflix liberated the common user from traditional cable services.
This is the essence of what I call “disruptive change.” It’s transformed a number of industries and is starting to do the same in the world of television.
The television could be the next platform in technology to host significant changes in the coming year. Tech giants like Intel, Apple, and LG are poised to bring about the TV revolution as streaming services and internet-based TV-watching grow in popularity, and high-quality sets reach the market.
The question though, is just how fast this disruption will take place and what form it will take. This kind of innovation makes it easy to think that the days of cable services providers are numbered. The thinking goes that if traditional media companies don’t embrace consumer demands for unbundled content and offer direct, a-la carte pricing these new entrants will simply replace them.
Short URL & title:
The disruption of traditional television – Cord-cutting is growing — http://www.torbenrick.eu/t/r/uly
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!
Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland. View full profile