The most important strategy – Culture trumps strategy

The most important strategy – Culture trumps strategy
The most important strategy

The key to successful business is agility

With most economic indicators suggesting that the Great Recession is coming to an end, it’s tempting for a business that has successfully weathered the storm to breathe a sigh of relief and look forward to business as usual. But experience tells us that complacency is the worst mistake a business can make!

The most important strategy

Many companies are missing out on the most important strategy of all: Creating a culture of agility. But this should be every companies first strategic priority because it is the culture that enables companies to flex nimbly in any direction and execute any strategy.

Agile cultures translate into forward thinking and innovation, eschewing the “that’s the way we do things around here”, “we have always done it that way” etc. etc. mentality that causes companies to freeze, and then fall quickly behind.


Creating a culture of agility - The most important strategy – Culture trumps strategy

But how to define organizational agility

This is a great definition of organizational agility by Lee Dyer and Richard A. Shafer of Cornell University:

Organizational agility is the capacity to be infinitely adaptable without having to change. Agile organizations strive to develop a built-in capacity to shift, flex, and adjust, either alone or with alliance partners, as circumstances change, and to do so as a matter of course.

Being infinitely adaptable is the key here, and there’s really only one way to do that: Create the culture that has the built-in capacity for agility.

Agility is linked to profitable growth: Massachusetts Institute of Technology research suggests that agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-agile companies.

What are the main barriers to agility

Internal barriers – the culture – prevent organizations from being agile.

The barriers include hubris, complacency and resistance to change, poor decision-making, lack of alignment around strategies, vision and values, risk-averse mindsets, siloed thinking and turf wars.

The first strategic priority

Creating a culture of agility is possible and should be the first strategic priority because it is the culture that spawns an organization’s ability to adjust in any direction and execute any strategy.


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Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland


  1. Marigrace 2 years ago

    culture is certainly important – it is the enabler, not a terminal objective. knowing where the organization is in-time, and where it wants to go seems to me to be the first strategy.

  2. Author
    Torben Rick 2 years ago

    Thanks for your comment Marigrace. Knowing where the organization is in-time – the current organizational culture – is key. Without a good solid understanding of the current situation it is NOT possible to move in the right direction. Sadly to many companies overlook this key element.

  3. Mary Lippitt 9 months ago

    Thanks for a great post. In most cases I would agree with you. The only exception is when agility is used without smart thinking. I have seen firms jump from one sure fire strategy to another without careful analysis. Optimism is great but it needs to be balanced with reality.,

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