The most important strategy – The key to successful business is agility
With most economic indicators suggesting that the Great Recession is coming to an end, it’s tempting for a business that has successfully weathered the storm to breathe a sigh of relief and look forward to business as usual. But experience tells us that complacency is the worst mistake a business can make!
Many companies are missing out on the most important strategy of all: Creating a culture of agility. But this should be every companies first strategic priority because it is the culture that enables companies to flex nimbly in any direction and execute any strategy.
Agile cultures translate into forward thinking and innovation, eschewing the “that’s the way we do things around here”, “we have always done it that way” etc. etc. mentality that causes companies to freeze, and then fall quickly behind.
Organizational agility is the capacity to be infinitely adaptable without having to change. Agile organizations strive to develop a built-in capacity to shift, flex, and adjust, either alone or with alliance partners, as circumstances change, and to do so as a matter of course.
Being infinitely adaptable is the key here, and there’s really only one way to do that: Create the culture that has the built-in capacity for agility.
Agility is linked to profitable growth: Massachusetts Institute of Technology research suggests that agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-agile companies.
What are the main barriers to agility
Internal barriers – the culture – prevent organizations from being agile.
The barriers include hubris, complacency and resistance to change, poor decision-making, lack of alignment around strategies, vision and values, risk-averse mindsets, siloed thinking and turf wars.
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