August 8

Companies in crisis need to build trust with the public

by Torben Rick No Comments
Categories: Leadership
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It’s a fundamental rule of crisis management: Think with a little less head and a little more heart. That’s a concept BP’s CEO Tony Hayward should have embraced. Instead, since the oil spill began in the Gulf of Mexico, Hayward has been criticized for a growing list of public gaffes in handling one of the [...]

July 27

Transparency in a social media age

by Torben Rick No Comments
Categories: Strategy
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Internet access provides consumers with endless amounts of information at their fingertips – it’s all a search and a click away. And since this information has become available, we have become much smarter consumers. We care more about what’s in our food, what effect our actions have on the environment and so on. If a [...]

July 21

Surviving a corporate image nightmare

by Torben Rick No Comments
Categories: Social Media
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The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]

July 13

Social media as an activist tool

by Torben Rick No Comments
Categories: Social Media
Tags: , , .

Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends what you had for breakfast. Increasingly, it has become an effective communications tool to mobilize masses to effect change. Lately we have seen: Intel was [...]