There is no brand immune to a negative event … it happens, that’s life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea. It was not too long ago we had the case of Dell …
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It took BP some time – Social media and the oil spill disaster – to realize that in a crisis situation, social media is the fastest and most effective way to reach consumers besides television. A Facebook page launched by the joint U.S. and BP spill response team, how has over 12,000 followers. They have …
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BP actually seems to be using its website and traditional means of communication quite well, given the circumstances of the oil spill in the Gulf of Mexico. But in social media they are the proverbial lame duck. The @BP_America account has a total of 52 tweets, one per week, since its inception in April 2009. …
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During the Icelandic volcano eruption call centers couldn’t handle that many requests. There were a need for alternative methods so more and more airlines turned to social media as a crisis communication tool. KLM published a video message from CEO & President on Facebook: They also added an Q&A tab to the Facebook page: The …
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