Top 6+ key BP social media attacks

Almost two years after the explosion of The Deepwater Horizon in Gulf of Mexico – also referred to as the BP oil spill – BP has now agreed to settle lawsuits from thousands of fishermen who lost work and ...

Think twice before increasing prices – Don’t risk a social media attack

Lately business pages have been filled with episodes of consumer outrage over price increases: Sony came under fire for raising prices on Houston’s music in the UK Verizon Wireless canceled a planned $2 ...

Fake Twitter accounts can be detrimental to companies

The creation of malicious fake Twitter accounts can detrimental to companies – the damage they can do in short order is considerable. Thats why companies need to have a strategy for dealing with fake Twitter ...

Just another social media failure

It is time again for an another social media failure – this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect was replying to users who ...

Twitter hashtag campaign backfires by unhappy customers

Many company’s have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a Twitter ...

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