Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better to acknowledge the presence of these conversations rather than ignoring them to the potential detriment of your business, especially given that any business would be [...]

With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous popularity over the years. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes [...]

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn [...]

Bank customers hitting back through social media