Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, BP, Shell, BNP and many more. Now even bank customers are hitting back through social media. For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that social media is providing dissatisfied [...]

The use of social media to address a public relations crisis is fairly new, but more and more companies are learning. Last year KLM’s President and CEO Peter Hartman apologized due to the unprecedented ash crisis in Europe and BP’s CEO Tony Hayward apologized: “The gulf spill is a tragedy that never should have happened“. [...]

Social networking is probably the most significant business development of 2010. During the year, social networking morphed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction. A year [...]

The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]