Just when BP thought it had stanched the flow of oil and bad PR: Attacked by Greenpeace who shut down every BP petrol station in London, putting up signs saying: “Closed. Moving beyond petroleum” Greenpeace, initiated a “Rebrand the BP Logo” contest. Greenpeace asked its supporters to “ . . . create a logo for BP [...]

It’s a fundamental rule of crisis management: Think with a little less head and a little more heart. That’s a concept BP’s CEO Tony Hayward should have embraced. Instead, since the oil spill began in the Gulf of Mexico, Hayward has been criticized for a growing list of public gaffes in handling one of the [...]

Internet access provides consumers with endless amounts of information at their fingertips – it’s all a search and a click away. And since this information has become available, we have become much smarter consumers. We care more about what’s in our food, what effect our actions have on the environment and so on. If a [...]

Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends what you had for breakfast. Increasingly, it has become an effective communications tool to mobilize masses to effect change. Lately we have seen: