Akio Morita, co-founder of Sony, once said: “We don’t ask customers what they want – we tell them what they want.” I’ll take his word for it, since Mr. Morita actual has developed very successful products. Much is being written about the impact that new communication technologies and channels – blogs, Facebook, Twitter, YouTube – [...]

More and more automotive companies turn to social media when promoting new cars. Volkswagen in Sweden has produced three videos that have gone viral, to the extent that one of them has become the most viral video ever made. What makes it the most viral video is the number of blog posts and tweets about [...]

As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page – with its nearly 400,000 fans – as a central hub, the team was able to engage Audi fans – and regular Facebook users alike – in [...]