If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the way for large corporations in dealing with negative online buzz. The company has come under fire for selling beef that’s only 88% beef – but the [...]

“Does negative social media hurt business?”, “Did social media attack harm BP’s bottom line?” – Is any publicity, good publicity?  It depends on how the company responds on whether or not it hurts the business. And you also have to look short term and long term. In the short term, the answer is for the [...]

Social media harnessed the support – and donations – of millions after the devastating Haiti earthquake. A viral communication wave that swept Facebook and Twitter generated awareness and prompted donations for the Haiti and Chilean earthquakes. But internet users do not only respond to global emergencies – on a growing scale internet users are tapping [...]

There is no brand immune to a negative event ……… it happens, that’s life and most companies plan for this to happen by developing action plans and the like. Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, Shell, BNP, Bank of America and many more. But in terms of [...]