February 14

Bank customers hitting back through social media

by Torben Rick No Comments
Categories: Social Media
Tags: , .

Lately we have seen big brands being attacked on social media: Intel, Nestlé, United, BP, Shell, BNP and many more. Now even bank customers are hitting back through social media. For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that social media is providing dissatisfied [...]

February 11

Does negative social media hurt business

by Torben Rick 2 Comments
Categories: Social Media
Tags: , , .

And the social media world erupts again … this time over a tweet on fashion designer Kenneth Cole’s (Chairman and Chief Creative Officer) account: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo – KC” Kenneth Cole decided to play off the trending hashtag [...]

February 5

How not to use hashtags to market products and services

by Torben Rick No Comments
Categories: Social Media
Tags: , , .

The Internet is buzzing with anger following a tweet on fashion designer Kenneth Cole’s (Chairman and Chief Creative Officer) account that many feel makes light of the protests in Egypt. The tweet in question reading: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo [...]

January 29

Using social media to ward off PR crisis

by Torben Rick No Comments
Categories: Social Media
Tags: , , .

The use of social media to address a public relations crisis is fairly new, but more and more companies are learning. Last year KLM’s President and CEO Peter Hartman apologized due to the unprecedented ash crisis in Europe and BP’s CEO Tony Hayward apologized: “The gulf spill is a tragedy that never should have happened“. [...]