Social Media Attack

Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a T[...]

Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in businesse[...]

This is what a social media fail looks like: 900+ comments and no response from VW. [caption id="attachment_26175" align="aligncenter" width="597"] Is this what social media fail looks like - VW UK[...]

Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way. Sometimes brand[...]