It may have taken a while for BP to get its social media strategy up and running, but the company has actually done a good job of identifying the avenues needed to reach people. Before the disaster at Deepwater Horizon, BP America’s Twitter page had few tweets monthly, but nothing to write home about. Since [...]

In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube parodies and has been generally lambasted on Twitter, Facebook and the rest of the Web: Attacked on Facebook by a boycott movement called “Boycott BP,” urging [...]

Dealing with a crisis has totally changed because of social media but apparently BP didn’t understand this point, as it did not have a strategic plan on how to defend its response to the oil spill on social media, and failed to communicate honestly with the public. BP’s minimal presence on Facebook and Twitter has [...]

More and more companies use social media and in particular Youtube to  apologize to their customers and as a key tool in crisis management: KLM’s President and CEO Peter Hartman apologized due to the unprecedented ash crisis in Europe Toyota commercial director Jon Williams explaining just how sorry he was about all the drama they [...]