July 21

Surviving a corporate image nightmare

by Torben Rick No Comments
Categories: Social Media
Tags: , , , .

The peer-to-peer communications explosion “social media” represents, did not exist in 1979 when the Ixtoc oil spill occurred in the Gulf of Mexico, nor did they exist when the Exxon Valdez ran aground in 1989. Ixtoc and Valdez are two environmental accidents that are on a similar scale to the BP spill. What seems to [...]

May 21

Fail to understand the power of social media

by Torben Rick 1 Comment
Categories: Social Media
Tags: , , , .

Intel was attacked this week by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page. They wanted Intel to pledge its support for a congressional bill that would restrict the import of “conflict minerals” that contribute to fighting in the war-torn country. Intel is among the biggest manufacturers in the electronics industry, [...]

February 7

Corporate Twitter fail

by Torben Rick 3 Comments
Categories: Social Media
Tags: , .

Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK did. The Vodafone Twitter account Tweeted this message: @VodafoneUK: is fed up of dirty homo’s and is going after beaver: @VodafoneUK removed the message but unfortunately the tweet [...]