Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I’ve seen. At first look, the video appears to be a presented in the typical YouTube video format. But it’s not what it seems. The video, along with the title, stats, and other suggested videos displayed on [...]

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take [...]

Are your customers asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall: “Is There Anybody Out There?” In today’s competitive world, a company’s reputation for satisfying clients is one of the key factors in whether or not someone will buy from them. From the perspective of a [...]

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn [...]