Social Media Strategy

For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Face[...]

Customers have in many ways taken control away from brands – turning their passions, or voice consternation over what they see as unfair company practices, into web content that catches fire – and[...]

Technology has changed the way crisis management have to be handled. Every crisis is different, and there is no simple set of rules about how to use social media in these situations. But a number o[...]

More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. During the Toyota recall disaster in 2009/10 commercial di[...]