Social Media Strategy

It's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's a concept BP's CEO Tony Hayward should have embraced. Instead, since the oil spill began in [...]

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have become much sm[...]

Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and [...]

A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape, luring the crowds to them [...]