Social Media Strategy

Prompted by the BP rig explosion and the ensuing spill, BP has come under heavy social media attack: Attacked on Facebook by a boycott movement called “Boycott BP,” urging a worldwide boyc[...]

As more and more businesses dive head-first into the raging waters of social media, having an official company policy surrounding individual tools and services is becoming increasingly more commonplac[...]

In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been the butt of many YouTube parodies and has been generally lambasted on Twitter, Facebo[...]

Dealing with a crisis has totally changed because of social media but apparently BP didn't understand this point, as it did not have a strategic plan on how to defend its response to the oil spill on [...]