Social Media Strategy

Lately we have seen big brand being attacked on social media: Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel’s Facebook page Nestlé, maker of Kit Kat,[...]

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of soc[...]

Nestle [caption id="attachment_26371" align="aligncenter" width="365"] How not to handle a social crisis[/caption]   Food giant Nestle, already under pressure from environmentalists, becam[...]

There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot[...]