When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. YouTube is the most popular video search engine, and no doubt the best and fastest …

Hurricane season in the Atlantic Ocean has officially begun. Weather experts say 14 hurricanes could be headed to the Midlands. With over a dozen named storms, state emergency management officials are thinking outside the box in order to get prepared, doing something they have never done before. Using social media, participants will be able to …

Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based “twitstorm” when the operators of the corporation’s Facebook page took a hostile approach to critics. Environmental activist group Greenpeace has long been putting the pressure on Nestle to stop using palm oil, the production of which has been …

There is no brand immune to a negative event … it happens, that’s life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea. It was not too long ago we had the case of Dell …