No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability to embrace criticism as well as praise was Domino’s pizza. Instead of cowering in shame or responding angrily to negative online reviews and comments about their products, Dominos [...]

Internet access provides consumers with endless amounts of information at their fingertips – it’s all a search and a click away. And since this information has become available, we have become much smarter consumers. We care more about what’s in our food, what effect our actions have on the environment and so on. If a [...]

A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband, they roam the urban landscape, luring the crowds to them via social media. Facebook and Twitter has given businesses a new way to promote themselves. This video tells an interesting tale about [...]

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications – Yankee Siemens Social Media 2010 (.pdf). Consumers want companies to be more engaged with social media, particularly in the realms of customer support and service. Companies [...]