Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and brand very publically. According to new research by Sage 22% of UK consumers would  complain to a company using social media when they [...]

Cameras are everywhere thanks to cheap electronics and smartphones. When a Comcast technician fell asleep on a customer’s couch waiting on hold for over an hour with his own company’s phone support, the disgruntled customer took a long video of this uninvited, overnight guest. The customers ensuing video, complete with soundtrack (“I Need Some Sleep,” [...]

Desperados, a French-brewed pale lager flavored with tequila, has created one of the most impressive YouTube social media marketing efforts I’ve seen. At first look, the video appears to be a presented in the typical YouTube video format. But it’s not what it seems. The video, along with the title, stats, and other suggested videos displayed on [...]

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take [...]