It’s no secret that more customers around the world are using social media to stay in touch with friends and family. And many of those same customers are either voicing their opinions about brands they like (or dislike). Several years ago, social networks and related tools were used by early adopters who tended to be [...]

Strong organizational cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with weak cultures and little alignment between organizational values and behaviors, culture is nothing more than a bureaucratic barrier to effectiveness. Because organizational culture influences our automatic and intuitive responses [...]

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and brand very publically. More and more companies has embraced social media to drive customer serviced to new levels and, in the process, validated [...]

Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. He portrays corporate culture as a Kafkaesque world of bureaucracy for its own sake and office politics that stand in the way of productivity, where employees’ skills and efforts are not rewarded, and busy [...]